Pre-ordering is above all a relationship of trust since you make your purchase in advance in exchange for the promise of delivery at a later date.
But did you know it's much more than that?
Pre-ordering avoids overproduction and therefore overstocking. It gives us the opportunity to pay labels and artists ahead of the release of an album, to cover part of the many expenses related to the production and promotion of a record before it is in your hands.
Pre-ordering is an opportunity on all levels; pre-ordering means reserving your copy to avoid possible stock shortages, giving artists and labels more leeway and offering us the logistical flexibility to deliver to you on the right date.
Warning: Remember to look carefully at the shipping date shown on the product page!