French DJ and producer Cosmo Vitelli created I’m a Cliché in 2004.

Beside the ability to release his own production (and later, his band Bot’Ox’s music) without depending on anybody else, the aim was to discover and release the production of artists he liked.

An aesthetics of the margin took shape. I’m a Cliché has been a balanced mix of club hits and home songs, reverence to the past and experimentation, obstinacy and volatilty.

With a pattern of soon-to-be-big musicians : Yuksek, Simian Mobile Disco, Azari & III, Runaway were all memorable signatures of the label.


Cosmo Vitelli

Red Axes

Moscoman

Bot'Ox

Jonathan Kusuma

Stiletti-Ana
EDIT SERVICE SPECIAL DELIVERY VOL 4
EDIT SERVICE SPECIAL DELIVERY VOL 4 Cosmo Vitelli
COSMO VITELLI EP
COSMO VITELLI EP Cosmo Vitelli
EDIT SERVICE 003
EDIT SERVICE 003 Blind Rape
Automatone
Automatone Jonathan Kusuma
Gong 3000
Gong 3000 Jonathan Kusuma
Edit Service 002
Edit Service 002 Various artists
Last Train To Marzahn
Last Train To Marzahn Cosmo Vitelli
Shem Vol.2
Shem Vol.2 Red Axes
Docteur Satan
Docteur Satan Docteur Satan
Stiletti-Ana - Ep
Stiletti-Ana - Ep Stiletti-Ana
Kicks Out Of You
Kicks Out Of You Red Axes
Tote Bag I'm A Cliché
Tote Bag I'm A Cliché I'm A Cliché
T-Shirt I'm A Cliché
T-Shirt I'm A Cliché I'm A Cliché
Sans Dormir
Sans Dormir Bot'Ox
Ballad Of The Ice
Ballad Of The Ice Red Axes
Dark Horse EP
Dark Horse EP Moscoman
Shem Vol.1
Shem Vol.1 Red Axes
L'Âge de Glace
L'Âge de Glace Orestt
Special Delivery
Special Delivery Various artists